Content marketing has become an essential strategy for businesses to connect with their audiences and drive success in the digital age. In this course, we will explore real-world case studies that demonstrate the power of content marketing in unlocking success. We will delve into four key aspects of these case studies, highlighting the strategies and tactics that have proven effective in helping businesses achieve their goals. By understanding these concepts, we can gain valuable insights into how to create and execute successful content marketing campaigns.
CONTENT MARKETING & SOCIAL MEDIA
No content, no marketing
Marketing is all about convincing people to do something (buy, read, listen, watch, pay attention and even vote). No one can convince without words, images and emotions.
Social media, Content marketing and copywriting are in the same boat. Let's pick this definition from Selim's bestseller :
Copywriting is the art of selling with words... copywriting is the key skill to sell more... In its broadest definition, copywriting is the art of convincing, persuading, influencing others with the aim of promoting a product, a person, a company, an opinion or an idea. For a product, we will talk about advertising; for a political program, we will speak of propaganda; and for a sect, we will speak of indoctrination. But in all cases, the mechanism remains the same: it is about choosing and using the magic words, those which will push the other to act in your direction (and in their interest too, if possible).