MSc Marketing
DIGITAL MARKETING
SOCIAL MEDIA

Plateformes en question

Quel est votre avis sur l'introduction du livre de JP Timsit : Déplateformisez: La stratégie pour construire une audience sur les réseaux sociaux, l'attirer sur votre plateforme et la transformer en clients.
AMAZON pour commande ou avis

From micro moments to nano-moments

Google imagines the theory of ZMOT and evolves to defining 4 micro-moments.
1/ Can you be more precise for each moment and build sub parts
2/ Can you imagine Moment 5 and 6 (or more)

AMZ Working Backwards

Méthode de travail chez AMZ en plus du no powerpoint et autres motto.

TRUTH IS IN THE ...

« TRUTH IS IN THE PRODUCT » BILL BERNBACH (DDB)
Complétez cette phrase avec différentes propositions

NPS en QrCode

Préparer un sondage NPS (deux obligations : 1/ conseillez-vous .... 2/ noté 1 à 10) Fabriquez le QrCode qui mène au sondage
Passage de groupe : choix au hasard d'un membre, présentation du QrCode sur son device et lecture du résultat sur le même device
Notation 42 : 0 ou 20

Advertising is the price companies pay for...

« Advertising is the price companies pay for being unoriginal ». Yves Behar

TAXINOMIE

1/ Ouvrir un compte Whimsical ou autre
2/ Copier le modele ci-dessous dans votre propre espace
3/ Modifier à volonté le mindmap représentant la taxinomie du marketing digital

Modèle whimsical

Qui disrupte les BATXBDH ?

Répondez à la question suivante en 2 court paragraphe par email (sans PJ avec un small talk adapté) :
Qui disrupte les BATXBDH : quelle sera la 4ème vague de disruption après servicisation - disruption - uberisation - tycoonisation - plateformisation
En vrac :
Google﹡ Amazon Facebook﹡ Apple + Microsoft Salesforce NVIDIA Twitter﹡
Netflix Airbnb Tesla Uber + Booking Expedia
Baidu Alibaba Tencent Xiaomi + Bytedance DJI Hikvision
﹡Alphabet et X ﹡﹡Meta = MAAA ﹡﹡﹡ Huawei / Cisco / Oracle ﹡﹡﹡﹡ Naver

NUDGE

Imagine a nudge for these different situations:
1/ How to convince student to be on time at 9am?
2/ How to be sure to have the attention of an entire group of students?
3/ How to convince people to do a 12hours digital detox every week?
4/ Can you find a way to do at least three hours of sport every week?
5/ How do you invite people to go and vote on the next election?
6/ You want to know the email address (and more) of your website visitors?
BVA

Your Master Piece

INDIVIDUAL Work
Publish your content master piece. Find a way to publish something meaningful in a creative way, accessible online by an URL (as simple as possible and as short as possible), searchable by crawlers (check in Sept.).
The grade will take into account:
- the quality of the copywriting,
- the way it's published and the media used,
- and all interactions, infographics, social media related, CTA ...

CURATION

Show a curation of at least 10 articles on the subject your are studying for your thesis (or any other school related subject) in a curation tool like instapaper, or scoopit or feedly.

CURATION

Demo Day

Demo Day Point de conclusion du parcours de 3 mois chez le meilleur VC du monde : Y Combinator

En détail

MSc Marketing Flip Card ...

With the flip card template below, imagine 3 flip cards about content or social media one word or question and the proper answer on the back. Send your proposal by email at hubert@kratiroff.com
You will have the pleasure to see the whole class learning on your material!

Video from Steve

VIDEO

Quiz Roulette

5 secondes pour répondre à trois numéros aléatoires en groupe.

QUIZ ROULETTE

Sales funnel
Slido
Exemple de phygital
GTM
Digital=?
UX ≠ CX ?
SEO
What is WHOIS
HBR HBS
VOC
Zero to … ?
Def. marketing
Formule calcul NPS
VUCA
Full Stack
Numérique vs digital vs?
Time is money ???
TAM vs. SAM
PAIN POINT
1111
Gafa + ?
NATU + ?
BAT + ?
Positionnement
NBIC
3 digital pillars
Marketing de la demande
Done is better than ??
IIOT (avec 2i)
Empathy MAP
SERP
ICP
Registrar
Lean
MtoM
Moore (Gordon)
Rifkin J.
Touchpoint
WEB3
Customer journey
Csat
Product Backlog
YC BusinessModel+Funders
POC
ARRR ou AAARRR
Role Model
SXO
Licorne (unicorn)
PMF
MVP

Ordre / Définition / Schéma

1 Prototype (wireframing)
2 MVP (mini viable product)
3 PMF (product market fit)
4 Pivot (changement de stratégie)
5 Scale (passage à l’échelle)
6 POC (proof of concept)
7 GTM (Go to Market)
8 Démonstrateur, Pilot
9 Use case (Business case, cas d’usage)


En détail

Video on Startup by YC

VIDEO

TMSIDK

TMSIDK à propos du cours, des thèmes, des sujets, de l’innovation, des stratups et licornes, des technologies, des rôles models …
(Note binaire : 0/1
Prévoir un plan B (si je connais le A) préparer un plan B et annoncez le A progressivement)
Notation 42 : 0 ou 20


DETAIL

CONTENT CALENDAR

If you want to execute a strong, seamless content strategy, you need a content calendar.
Content calendars aren’t just about organizing your upcoming posts; they also help ensure that your content aligns with your strategic goals and maximizes your resources efficiently.

Present a quarterly content calendar showing how your content mix is diversify (persona, media, format, subject, length...). Please include your influence marketing inside your proposal.

AIRTABLE Content Calendar Template

GARY VEE: DAY ATTENTION TRADING

You have a few pages of the book, below...
1/ Can you summarize Gary's career and influence
2/ Can you explain the title of his last book : DAY TRADING ATTENTION
3/ Can you choose five tips from the book and from Gary Speeches to give to a large French company
first pages

Semantic Cocon / Topic Cluster

the art of organization
A semantic cocoon, or topic cluster, is a tree structure of the pages of a website. Each page is linked to a branch, and the pages of the same branch are themselves linked to each other by semantically related words.
The goal is to strongly link together a certain number of pages with a strong common theme. For example, we will link a set of pages dealing with SUBJECT#1 with others dealing with SUBJECT#2, the central theme being the persona's problem.
This technique is part of the content strategy and is linked to UX.
Use Whimscal (or any other mind map tool: Xmind, Miro, Figma, MindNode) to draw your semantic cocon about the couple of SUBJECTS.

Quote the
CONTENT BOOK 1

Download the CONTENT BOOK #2, find a quote, illustrate the quote and draw a picture with the quote illustrated and the proper reference (APA Style).
Please find an inspirational image from unsplash.com, representing what content marketing means to you, and use it in background
You can either publish it on linkedin or send it to my by email

CONTENT-BOOK1

Quote another BOOK 2

Download the CONTENT BOOK #2, find a quote, illustrate the quote and draw a picture with the quote illustrated and the proper reference (APA Style).
please use an inspirational image from unsplash.com, representing what the quote means to you
You can either publish it on linkedin or send it to my by email

CONTENT BOOK2

Taxonomy SEARCH

Imagine a complete mind map with all the words in the list below.
List of word
You can use Whimscal from scratch, from my template or any mindmap tools you master.

AUDIT

Realize an SEO audit of one of three websites below.
If your persona is French, your keywords must be in French.


WTTJ

PayFit

CASPER

Conjonction Cocon+AirTable+KeyWord

- Choisir les bons keywords pour votre Pilar Page de votre cocon sémantique.
- Préparer le bon calendrier des publications sur AirTable pour favoriser ces keywords
- Lister les pages à dépasser sur les index de moteurs de recherches dans les SERP
- Listes des informations à dépasser sur les réponses d'IA face au prompte comportant les mots clés

SEARCH-SEM-SIX PLAN

1/ You are a web agency (find a name for your agency and check if the domain name is available and prove it).

2/ Your client (a company one of the group membre work for) ask you a proposal to develop, grow and expand their business around six pillars : SEO, SEA, ASO, SMO, Local and retail media.

3/ Summarize your understanding of your client with personas (ICP and others), a description of the business, the goals, the JTBD. Then, present in 1 page per pillar your strategy with 2 examples per pillar.
You can (must) go beyond your client expectations with a new category of visibility which may be game changer for the future of the company.

GA4 - Google Analytics

GA4 le wagon certification

GSC - Google Search Console

Premier outil de gestion de la visibilité des sites : la CONSOLE google.

Connect the dots

«Connect the dots» entre les 3 concepts de la liste et proposer votre point de vue sur les convergences et divergences en 2 à 3 paragraphes (min 150 words).
It’s a group work, you can use any tool, including AI, to prepare but during the exercise-test just a single sheet of paper (handwriting only) is allowed.

WEB3

WEB 3 in our lives our companies and our citizenship
Pour chacune des situations trouvez trois ou quatre utilisations du web3.

NBIC

Comment inclure les NBIC dans les offres de vos entreprises ?
1/ Choisir une entreprise dans le groupe
2/ pour chacun des 4 points NBIC trouver au moins deux idées innovantes à inclure dans vos offres. Soit dans le produit soir dans les processus