No Rules Rules (said Reed Hastings CEO of Netflix about his organisation)
Search, led by Google, YouTube, Amazon, META, follows the same no rules theory.
The last algorithm changment in March 2024, Core Update, gets rid of poor content generated by AI, or any poor value content. Google says: "an evolution in how we identify the helpfulness of content and this will be accompanied by a spam update".
UX and EEAT are more and more into the game with all the "Core Web Vitals Metrics"
GOOGLE MISSION STATEMENT : “to organize the world’s information and make it universally accessible and useful” ramains the same
With the flip card template below, imagine 3 SEO flip cards with one word or question and the proper answer on the back. Send your proposal by email at hubert@kratiroff.com
You will have the pleasure to see the whole class learning on your material!
Can you use this Yves Behar quote and replace unoriginal by a one of the SEARCH component.
Try to imagine 4 possibilities...
Download the Cheat-Sheet below and summurize it in a 10 points infographic (size of an infographic 800x2000px)
MOZ cheat sheet
Download the SEO BOOK, find a quote, illustrate the quote and draw a picture with the quote illustrated and the proper reference (APA Style).
SEO BOOK
Imagine a complete mind map with all the words in the list below.
List of word
You can use Whimscal from scratch, from my template or any mindmap tools you master.
You are a web agency (find a name for your agency and check the domain name is available). Your client ask you a proposal to develop, grow and expand their business around six pilars : SEO, SEA, ASO, SMO, Local and retail media. Summarize your understanding of your client with a persona and a description of the business and the goals, and then, present in 1 page per pilar your strategy.
1 slide per page
16 slides per page
html slideshow
Slides HTML + NOTES
1 slide per page
16 slides per page
html slideshow
Slides HTML + NOTES
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Best Tools for SEO SEA
